Several decades ago, several Finns were at risk of heart attack because of their lifestyle. In the ‘70s, Finland had the highest death rate in the world caused by heart disease. In the ‘80s, the rate of obesity had increase even further. The problem was mainly attributed to the high amount of cream, full-fat milk, and butter that they consume.

This alarmed the government and, together with the people, decided that they need to change their lifestyle. Public educational campaign against unhealthy living had gained nationwide success. The Finns do not drink fizzy sodas anymore and they are asking for nutritious food options.

Instead of huddling around their fireplace and complaining about the cold weather, they put on their thick jackets and go out. They cross the wilderness and take a hike everywhere they go. Going to the saunas is the most common fitness routine in the country. As a matter of fact, Finland has 1.6 million of these. The Finns are also fond of dashing naked into ice holes for a cold swim.

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